Marketing Environment: Concept, Features, and Scope|Understanding Marketing Environment|Gyankovandar

Concept of Marketing Environment

Marketing consists of various activities. The production functions, transportation functions, advertising functions, pricing functions all are marketing activities. All these activities are related to the selling or buying process. These activities are carried out within the surrounding which is called the environment. Thus the environment marketing activities, a simple, environment which is carried is out within such environment is called the marketing set of forces that influence the growth and development o something directly, indirectly, positively, or negatively. The environment directly or indirectly affects the activities of the marketing. In such a situation, read more…